Functional structure of Big basket and jio mart

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  FUNCTIONS OF INTERACTIVITY OF TWO WEBSITES

INTERACTIVITY -An interactive website is a site that promotes interactions with users. It allows users to have a more personalized experience beyond just browsing a website. Interactive websites encourage communication and engagement with visitors through the use of interactive elements. These elements can include quizzes, capturing product reviews, comments on articles, or encouraging sharing with other people. Interactive web design integrates software into the web page to engage visitors with a more relevant experience .

So for the comparison I have chosen two websites viz (https://www.bigbasket.com) and (https://www.jiomart.com) . so both the websites offer us the similar service , we understand both the websites through interactivity features of the websites.

NAVIGATIONAL INTERACTIIVITY 

Here is a comparison of the navigational interactivity of the two websites Jio Mart and Big basket:

Feature	Jio Mart	Bigbasket
Overall	Simple and straightforward navigation with minimal menus and reliance on search functionality.	Clear navigation structure with prominent menus, breadcrumbs, and internal links.
Homepage	Simple homepage with a focus on product images and promotional banners.	Organized homepage with clear categories, subcategories, and featured products.
Product Categories	Limited product categories and subcategories.	Extensive product categories and subcategories for easy navigation.
Search Functionality	Basic search functionality with limited filtering options.	Robust search feature with advanced filters, auto-suggestions, and sorting options.
Breadcrumbs	Breadcrumbs are not prominently displayed.	Breadcrumbs are clearly displayed to help users keep track of their location within the website.
Internal Links	Internal links are not consistently used.	Internal links are strategically placed to guide users to relevant product pages and categories.

FUNCTIONAL INTERACTIVITY 

Feature	JioMart	Bigbasket
Product Exploration	Simple product browsing with basic filtering options and limited product information.	Intuitive product browsing with filters, categories, and search functionality, enhanced by detailed product pages and reviews.
Product Images	Product images are small and low-quality.	Product images are large, high-quality, and zoomable.
Product Descriptions	Product descriptions are brief and lacking details.	Product descriptions are comprehensive and informative, including ingredients, nutritional information, and usage instructions.
Product Reviews	Product reviews are not available.	Product reviews are available from verified purchasers, providing valuable insights into product quality and performance.
Cart Management	Functional cart management with basic product overview and quantity management.	Seamless cart management with clear product listings, quantity adjustments, coupon application, and estimated delivery times.
Checkout Process	Basic checkout process with limited payment options and delivery choices.	Streamlined checkout process with multiple payment options, delivery choices, billing details management, and order tracking.
Account Management	Limited account management features, focusing on order tracking and basic profile updates.	Easy access to order history, account preferences, personal information, and saved addresses, enabling efficient account management.

ADAPTIVE INTERACTIVITY

Feature	JioMart	Bigbasket
Overall	Limited adaptive interactivity features, with minimal personalization based on user preferences or device capabilities.	Location-based personalization for localized product suggestions and delivery options, providing a more tailored shopping experience.
Location-Based Personalization	Does not offer location-based personalization.	Personalizes product suggestions and delivery options based on user's location.
Device Optimization	Responsive design with some minor inconsistencies across devices, potentially affecting user experience on certain devices.	Responsive design for optimal user experience across devices, ensuring consistent performance and usability.
Accessibility Features	Basic accessibility features but room for improvement, particularly in providing alternative text for visual elements and enhancing screen reader compatibility.	Alt text for images and screen reader compatibility, ensuring accessibility for users with visual impairments.

jiomart.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October jiomart.com received 44.91M visits with the average session duration 08:30. Compared to September traffic to jiomart.com has increased by 83.77%.

jiomart.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On jiomart.com, desktops drive 9.52% of visits, while 90.48% of visitors come from mobile devices.

 Bigbasket.com Traffic and visitors Engagement

MY ANALYSIS OF THE WEBSITES-  Jio Mart and Big basket are both leading online grocery platforms in India, offering a wide range of products, competitive prices, and convenient delivery options. However, they differ in their approach to interactivity, with Jio Mart focusing on simplicity and Big basket prioritizing personalization and adaptability. Where in terms of my personal experience Jio Mart reaches to larger masses through its easy access  

Overall Recommendations

For users seeking a simple and straightforward online grocery shopping experience with competitive prices and delivery options, Jio Mart is a suitable choice.

For users who prioritize a detailed, personalized, and convenient shopping experience with advanced product information, product reviews, and streamlined checkout processes, Big basket is the better choice.

Conclusion

Jio Mart and Big basket both offer valuable online grocery shopping options for Indian consumers. The choice between the two platforms depends on individual preferences and priorities. Users should consider their specific needs and preferences when making a decision.